Nomadschai

Branding and packaging

Recently, in addition to their chai range, Nomadschai launched a new line of matcha powders. Salma wanted the branding to stand out from the other Nomads packaging, while still maintaining a subtle reference to the original brand. For this reason, I chose to continue the animal theme. I developed a distinct visual identity for this product line and designed the packaging. The products come in resealable stand-up pouches in both large and small sizes for the traditional grade matcha, as well as tin containers for both the traditional grade matcha and the hojicha. Additionally, I designed the thank-you cards and stickers for the shipping boxes.